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Oversupply and Competition Between Creators
In today’s economy, it seems like everyone’s a creator. And in a bustling creator economy, making your voice heard can feel impossible. But is it actually impossible? And does success mean viewing fellow creators as competition?
In today’s episode, Charli, Haley, and Miguel discuss a recent article titled, The Creator Economy Is In Crisis, Now Let’s Fix It. Some say over-supply and unfriendly algorithms make the modern creator economy a challenging industry. With so many creators working for less (or nothing), many wonder if creators are undervalued.
Nonetheless, if you’re itching to go full-time with a side-hustle, there are always ways to break through the noise and create for a living.
Main takeaways
- [08:54] Oversupply makes it possible for niche content to exist instead of content that appeals only to the masses. Tools like filters and search buttons make it possible for smaller niche creators to be found.
- [09:11] Because the market is filled with tons of creators doing similar content, creators must differentiate themselves or find their niche.
- [11:02] Platforms add to the problem of oversaturation because algorithms reward creators who post frequently.
- [15:14] Oversupply isn’t a death sentence for small creators. If people are interested in your niche, chances are they’ll find you. You can beat the algorithm by being hyper-specific or hyper-broad.
- [25:18] Making money is a skill set. To solve the problem of underpaid creators, creators must make monetization their goal before anything else.
Connect with our hosts
- Charli Prangley
- Miguel Pou
- Haley Janicek
Links
- Watch The Future Belongs to Creators on YouTube
- The Creator Economy Is In Crisis, Now Let’s Fix It
- Everyday Carry
- Creator Sessions
- Teddy Williams
- LULA Pottery
- Charli on YouTube
Got a story to tell on The Future Belongs to Creators podcast?
We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!
Start building your audience for free
With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay in touch
- Apple Podcasts
- Spotify
- Twitter
- Facebook
View all episodes
By ConvertKit
4.9
1414 ratings
In today’s economy, it seems like everyone’s a creator. And in a bustling creator economy, making your voice heard can feel impossible. But is it actually impossible? And does success mean viewing fellow creators as competition?
In today’s episode, Charli, Haley, and Miguel discuss a recent article titled, The Creator Economy Is In Crisis, Now Let’s Fix It. Some say over-supply and unfriendly algorithms make the modern creator economy a challenging industry. With so many creators working for less (or nothing), many wonder if creators are undervalued.
Nonetheless, if you’re itching to go full-time with a side-hustle, there are always ways to break through the noise and create for a living.
Main takeaways
- [08:54] Oversupply makes it possible for niche content to exist instead of content that appeals only to the masses. Tools like filters and search buttons make it possible for smaller niche creators to be found.
- [09:11] Because the market is filled with tons of creators doing similar content, creators must differentiate themselves or find their niche.
- [11:02] Platforms add to the problem of oversaturation because algorithms reward creators who post frequently.
- [15:14] Oversupply isn’t a death sentence for small creators. If people are interested in your niche, chances are they’ll find you. You can beat the algorithm by being hyper-specific or hyper-broad.
- [25:18] Making money is a skill set. To solve the problem of underpaid creators, creators must make monetization their goal before anything else.
Connect with our hosts
- Charli Prangley
- Miguel Pou
- Haley Janicek
Links
- Watch The Future Belongs to Creators on YouTube
- The Creator Economy Is In Crisis, Now Let’s Fix It
- Everyday Carry
- Creator Sessions
- Teddy Williams
- LULA Pottery
- Charli on YouTube
Got a story to tell on The Future Belongs to Creators podcast?
We'd love to have you on the show to talk about successes or failures you've experienced on your creator journey. Submit your story here!
Start building your audience for free
With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay in touch
- Apple Podcasts
- Spotify
- Twitter
- Facebook