All the evidence is the United States, and therefore the world, is on the edge of a recession. This is a fact that business owners don't control, except in response. Using the perspective of managing the business based on the economy, there are two rules: in a (1) contraction - strengthen your core to (2) gain a multiple in the next expansion from processes under control and therefore better margins.

Book & Series: Recession Proofing Your Business

Chapter & Show 2 - Introduction: Cut Costs & Develop New Offer - A Solid Recession Proof Business Model

EPISODE 5: Summary

During a recession, unless you are selling necessities, you can expect a reduction in customer spending or losing accounts though no fault of the business. The key is to use the adverse economy to strengthen the core of the business - the variable cost processes that affect margin and fixed cost processes that impact profit.

Cutting Costs starts with value mapping your core variable cost processes, then eliminate steps and time to improve quality. This is the same process for fixed costs; value map your core fixed cost process to eliminate steps and time to improve quality.

Show Objective

Given a contracting economy with diminishing business opportunities and inflation devaluing the currency, we will demonstrate the need to strengthen the core of the business to not only survive, but thrive.