Software is not only changing the nature of products, but across many product industry sectors, it is arguably accounting for the lion's share of innovation. This has placed great stress on the systems engineering process. Listen to a preview of a webcast with Tony Baer, Senior Analyst at Ovum Software, and Dominic Tavossoli, Director of Marketing at IBM, as they discuss the challenges and solutions that product engineering organizations must address as they become more software-driven. Moderated by Steve Shoaf with IBM Rational Marketing.