In this episode of Cannabis Unlocked, Owen Bennett (SVP of Equity Research for Global Tobacco & Cannabis at Jefferies) sits down with Jordan Youkilis (KEY Founding Partner) to discuss the intricacies of international cannabis markets, the range in their success, and the variance in addressable markets. This conversation starts with Owens career path towards Jefferies and follows Jefferies' desire to understand the emerging cannabis market. From there, Owen and Jordan discuss the difference between Canadian LP's, US based MSO's and ancillary businesses in relation to their addressable market sizes, differences in federal acceptance and access to institutional investment. The talk continues with a pointed discussion about the current state of cannabis stocks and the shifted focus to building lasting brands that capture consumer attention. This episode wraps up with a conversation around cannabis during the broader economic shift seen over the past several months that's expected to continue through 2022. Please enjoy!