Read the 5-minute summary for this episode and many others at owl.ceo. The OWL (Owner Wisdom Library) turns insights from more than 1,200 Exit Coach Radio interviews into short, practical lessons for business owners on growth, leadership, operations, and exit planning.

With a 10-year radio career overlapping 20 years in business consulting, marketing, and branding, Lisa Caprelli strategically uses content and message branding to grow companies. Known for inspiring business leaders to be innovative, she has helped businesses grow, including Fortune 500 companies. Her media career has included The Business Experience Show, The Free Money Hour, and other programs on stations like 97.1 FM, KFWB, KNX 1070, KFMB, and KABC, as well as real estate finance and motivational books.

Be sure and pick up a copy of her book "Color Your Message" on Amazon!