Higher Ed Marketing Insider

Own the Beachfront: Research-Grade Content in an AI-Driven SERP

Listen Later
  • Why AI Overviews are compressing the SERP and making SEO 'beachfront property'
  • How to escape commodity content and win AI citations
  • What research-grade content looks like in practice for higher ed
  • Metrics that matter: presence, not just traffic
  • Why rising paid search costs put pressure on strategy and conversion
  • Practical steps to audit and upgrade your top pages
  • Takeaways from HEMI, EducationDynamics, and Advance Education source articles

    • Learn more about the Higher Education Marketing Institute:

    • Website: https://highereducationmarketinginstitute.com/
    • X: https://x.com/HEMInstitute
    • LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
    • YouTube: https://www.youtube.com/@HigherEducationMarketing
    ...more
    View all episodesView all episodes
    Download on the App Store
    Higher Ed Marketing InsiderBy Search Influence