In 2025, music campaigns live or die by fan connection, yet most artists don’t own their audience. Virgin Music Group’s Conor Hachey unpacks why taking control is more crucial than ever. From privacy-compliant data to personalized fan journeys, learn how to build long-term relationships beyond algorithms. Whether launching your first single or scaling globally, you’ll gain real tactics, tools, and creative strategies to turn passive followers into active superfans.

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