The world is getting smaller by the day and it comes down to the fact that the Internet has completely infiltrated our daily existence. As much as consumers rely on the Internet for their every need, businesses now too depend on it for their existence.

With online reviews now playing a major role in how consumers consider purchases, we no longer control this relationship as we did in the old days. The consumer controls the relationship now.

As a result, one of your most valuable and fragile assets is your online reputation. The old adage of “any publicity is good publicity” simply does not apply to bad or negative online reviews. If you don’t own your online reputation, then somebody else will.

In today’s The Big Idea podcast, Brian York and Grant Perry speak with Darius Fisher, CEO and co-Founder of Status Labs, about why it’s important that your business looks its best in search results.