Today we talk to Amy Shoenthal, a bestselling author, journalist and marketing consultant for some of the world's largest brands.  We talk about her latest book, The Setback Cycle that explores the personal setbacks of prominent leaders and gives us a 4-step process for navigating our own.

Maybe you’re in between jobs or in one that’s just not awesome anymore.  Maybe you’re feeling kind of stuck.  Or maybe everything really is awesome.  And maybe you’re like me, and you’re every one of these depending on the day.  Whatever it is, Amy keeps us laughing and gives us tools we can use every day to get through whatever is holding us back.

This was so much fun.  Amy is the best.

Please enjoy Amy Shoenthal.

Key Takeaways:

• The Setback Cycle: Understanding the four phases – Establish, Embrace, Explore, and Emerge – can help us navigate setbacks in real time.
• Embrace Discomfort: Acknowledging and sitting with the discomfort of a setback is crucial for growth and learning.
• Explore New Opportunities: The explore phase encourages you to try new things without the pressure to commit immediately.
• Emerge Stronger: Successfully navigating the setback cycle can lead to a clearer sense of purpose and direction.
• Toxic Positivity: Avoiding the pressure to always stay positive can prevent prolonging setbacks and allow for genuine processing of emotions.
• Daily Routines: Incorporating small daily habits, like journaling prompts, can help identify and address minor setbacks before they escalate.
• Organizational Application: The setback cycle can be applied at an organizational level to foster a culture of resilience and innovation.

Resources:
Amy Shoenthal's Book: The Setback Cycle
The Neuroscience of You by Chantel Pratt
Dopamine Nation by Anna Lembke
The Social Dilemma (Netflix Series)

Connect with Amy:
Website
LinkedIn
Instagram

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Connect with Bob Mathers
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