Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.

Strangers with experience can get the conversation started and completely transform your school's brand.

We’re chatting with Brian MacDonald, the co-founder & CCO at Zillion. After working with big consumer brands, Brian wants to bring higher education institutions to the same level of branding focus.

In this episode, we tackle finding distinctive brand ideas.

Join us as we discuss:

• [4:40] Unique selling propositions and brand ownership

• [10:32] Building brand credibility

• [22:32] Finding strength in your brand’s detractors

• [30:48] How to tailor your school’s narrative
  

Check out these resources we mentioned during the podcast:

• zillionagency.com

• Brian MacDonald on LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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