Advertising is definitely not one size fits all and there are many different ways your ad can be delivered. Today we talk about what qualifies as owned, earned or paid advertising. Each has advantages and disadvantages. But the trick is with these models you can’t always control the whole message. So what is a business to do when the advertising campaign takes on a life of its own. This is a great example of how Sharon and Stefanie are able to tie several old and new media ideas together. This is a great show to listen to before the holiday marketing season hits full swing.