My guest today is Rob Walling. Rob is a serial entrepreneur that built one of the most successful ecommerce marketing platforms on the market, maybe you’ve heard of it… Drip. We discuss Rob’s early entry into the world of business and how he became a giant in the tech space. He lives by 3 main principles that have guided him on his entrepreneurial journey. He shares why these principles are so important to him and how he came to the conclusion he needed them. Let Rob’s insights help you take a closer look at your own principles and what drives you!

Today’s guest shows us just how important knowing yourself really is in terms of business success and happiness. Rob Walling has built and sold two successful businesses while sticking to his principles and ensuring he’s getting the dollars he needs to live the life he truly wants. Through hard work, education and self-knowledge (including acknowledging your limitations!), you can achieve the freedom you need when the time comes to exit your business.

It might seem like common sense to say that money matters, and rightly so. However, Rob’s own principles of freedom, purpose, and relationships have enabled him to achieve his business and life goals. Living by his principles got him the principle he needed to back his investments, build his companies and live the life after business he wanted.

Rob learned the value of money at a young age, and discovered his entrepreneurial spirit in eighth grade. He was opportunistic — he saw a market niche he could exploit and went to town. He became a salesman at his school. He would purchase items, marked them up and sell them to his peers. Many entrepreneurs start out in a very similar manner: they have a need that is not being fulfilled and they find a way to fulfill it.

He wanted to be able to help out at home and have the financial freedom to buy the things he wanted. This motivation carried him into his next adventure, and his first big success, by showing him that you can make money if you have the right market niche and the drive to capitalize on it.

Rob went out and tried and failed at multiple small businesses after college, but nothing really gained traction until he went back to his roots: he found software that fit a niche marke