In today’s digital landscape, understanding content ownership is crucial for podcasters and content creators in general. But what does ownership really mean in the digital space. In this episode we examine the difference between creating content on platforms you own vs. “rented land” like traditional social media platforms.

Learn why having control over your content matters and how to build a more balanced approach between owned and shared using the PESO Model, (Paid, Earned, Shared, Owned).

NaPodPoMo is sponsored by Blubrry Podcast Hosting at https://blubrry.com. Use promo code NaPodPoMo for one month of free basic podcast hosting during National Podcast Post Month.

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Visit https://napodpomo.org to see where podcasting can take you during National Podcast Post Month.