In this episode of Ownership, 8bitpenis sits down with Kru, founder of Umbra, to unpack a different approach to building in DeFi.

We explore how Umbra launched, the decision to go through MetaDAO, and what it means to rethink capital formation in crypto after the ICO era collapsed.

Kru shares his journey from early crypto cycles to building Omnipair, why traditional fundraising models feel broken, and how $UMBRA fits into a new ownership-first framework.

This conversation covers:

• Why ICOs failed• Launching through MetaDAO• The psychology of fundraising in crypto• Building on Solana• Token alignment vs speculation• Lessons from early web3 cycles• Why ownership structures matter

Ownership is a podcast about capital formation in crypto and beyond.

Follow on X:
Host — https://x.com/8bitpenis
Kru - https://x.com/kru_tweets
Produced by — https://x.com/BlockformerLLC

Follow for deeper conversations on governance, ownership, and the future of DeFi.