Today, we are talking to a pair of publicans. We are in downtown Salt Lake with Michael Eccleston and Katy Willis of Quarters Arcade Bar. This is not about that place where everybody knows your name. If you ever thought about owning a bar, this is the story that might scare you away. We’re talking about everything from the kind of investor relationships that should make you very afraid, to the power of persistence that demonstrates how overnight success is years in the making. This is also our unofficial, talking each other off the ledge episode. We’re going to be examining the power of a solid brand and purposeful, intentional brand marketing. We’ll talk about the things you don’t ever want an investor to see. And this is the first CoupleCo convo that features a Zoltar machine.