In this Boss Bitches series episode, Ashley Higgins shares how she went from dental hygienist to full-time lash business owner. What started as curiosity turned into a business built on trust, cleanliness, client relationships, and the courage to go all in. Ashley talks about taking the leap into entrepreneurship, moving into her own space, hiring help, learning from a niche business coach, and realizing that running a business is about more than talent—it’s about systems, pricing, marketing, and creating an experience people want to come back to. The takeaway: You do not have to figure it all out alone, and building a strong business starts with knowing your value.