When you know your audience deeply, good things happen. You can create more personalized content, which helps build brand trust. You can more easily turn leads into customers. And (here's the best part), you boost your bottom line. But how exactly do you better understand your audience? The answer is simple: first-party data. In this episode, we'll dive into the benefits of first-party data — and highlight the differences between first-, second-, and third-party data.