Your Sparkly Brand

Owning Your Authenticity w/Allison ”Sugi” Sugahara


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Allison “Sugi” Sugahara joins us for this episode of Your Sparkly Brand! She shares the story of how she built her marketing agency and how she is stepping into the role of true creator. We also discuss how to manage social media marketing on your own terms and allowing your role in your business to shift.

For over a decade, Allison has obsessively honed her expertise in branding, design, and content strategy, helping creatives and business owners confidently showcase their passions through thoughtful digital marketing. Declared a “culture creator” by her comrades, she is devoted to empowering individuals to cultivate their purpose + creativity by intuitively charging their own path. Allison thrives in high-level visualization and loves pouring into her communities through sharing knowledge + experiences and making genuine connections. She has worked with a wide range of brands, from small local businesses to startups, all the way to corporate companies as significant as Disney. Her mission is to continue to create space for purpose-driven entrepreneurs to expand + prosper simply by doing what they love and being who they are.

How to connect with Allison...

Website: www.polygonmarket.com

IG (business): www.instagram.com/polygonmarket 

IG (personal): www.instagram.com/suginofilter 

TikTok: https://tiktok.com/@suginofilter 

 

TIME-STAMPED SHOW NOTES

00:30 Allison “Sugi” Sugahara!

1:40 Meg’s sparkly moment of the week. 

2:00 Lauren’s sparkly moment.

2:30 Allison’s sparkly moments. 

3:15 Allison’s business building journey.

4:30 What it’s like working with your partner.

7:20 How to make marketing more sustainable and realistic.

9:25 Why you need to show up authentically on Instagram and TikTok.

11:15 The biggest mistakes entrepreneurs are making on social media.

14:20 Allowing yourself to change roles in your business. 

16:50 Getting into NFTs…

16:55 Finding inspiration in small content creators.

19:00 Sugi’s favorite tools.

20:10 Advice for new entrepreneurs.

21:25 Sugi’s upcoming projects.

23:10 Where to find Sugi online…

Polygon Market Website: www.polygonmarket.com

Polygon IG: www.instagram.com/polygonmarket

Sugi’s IG: www.instagram.com/suginofilter 

Sugi’s TikTok: https://tiktok.com/@suginofilter 

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LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Your Sparkly BrandBy Megan Gersch & Lauren Tassi

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