Episode 36 Owning your Brand is Complicated was filled with good nuggets of inspiration and tools to set you up to work on owning your brand fully.

Segment 1: What’s Happening Now

Well, the Mueller investigation ended in March - many indictments, convictions, and other investigations came out of it and the offer to Congress to use their power to hold Trump accountable for possible obstruction outlined in the report. Let’s see what the Democrats do with it. Speaking of the Democrats, full field and growing for the 2020 primary with lots of attention going to certain white men and no one else by the media. Get ready for a crazy long primary, people! Rounding out the segment with something or should I say someone important - Beyonce and the Homecoming Special - the masterclass on brand ownership. I stan.

Segment 2: Self Care

You may already have your self care routine mapped out, for those that don’t or is looking for a meditation practice to add in, might I pose transcendental meditation as an option. This silent mantra focused practice lets the meditator focus on a central theme or thought in their practice.

Segment 3: Black Excellence

Sephora is collaborating with Moschino on a beauty line and the packaging looks awfully familiar. Hmmm similar to a dope line launched by a black beauty and social media star, Raynell “Supa Cent” Steward’s The Crayon Case line. Spotlighting Supa and her meteoric rise that gave way to an insanely successful launch and cult following. Check out and support her line - The Crayon Case.

Segment 4: The Biz Corner

Don’t let poor customer experience by way of poor customer service result in a negative view of your brand going viral on social media. Get ahead of it and identify those critical failure points in your process and build out a solution plan to tackle them head on. Already had a hiccup, make sure you have a plan to provide a seamless experience that is positive for your customer and a corrective action to keep that misstep from being repeated.

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