Shipping pallets and replenishing stores is one thing. Getting product to doorsteps, handling returns swiftly, and accurately forecasting demands are an entirely separate beast.
If you can accomplish all of those feats, your customer experience will outperform your competitor's.
Our guest today understands what it takes to own your customer experience. Rick Watson is the Founder and CEO of RMW Commerce Consulting.
On today’s episode, Rick discusses creating a DTC channel that ensures customer loyalty, the importance of accurate forecasting, and why cross functional teams are so crucial for the success of eCommerce businesses.