  Starting a cannabis company is difficult, even more so in an already developed market. We discuss new industry trends and niche marketing with Bethany Gomez, Co-Founder & Managing Director, Brightfield Group.   Chapters: 00:00 - Intro, Bethany Gomez, Brightfield Group 07:35 - Gathering Cannabis Market Insight 11:39 - CBD Products and Hemp Insights 24:14 - How to Brand a Marijuana Business in 2023 30:10 - The Future of Cannabis Branding 38:45 - Social Listening: Harnessing Data Sources 55:29 - Outro, Contact Bethany   

Pe276 How to Start a Cannabis Brand in 2023

Periodic Effects focuses on the science and business of cannabis. Wayne Schwind, the CEO & Founder of Periodic Edibles, hosts the show. With his background in Chemical Engineering, Wayne dives deep with future leaders inside the cannabis industry. Educational insights on cannabinoids, terpenes, endo-cannabinoid system, extraction methods, edibles and growing science.

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What’s next for this podcast? Does it live on? Or come to its eventual end, as all things eventually do?  

Pe298 What to do next? AI Voice Clone? [Podcast & Biz Update]

[Consulting Call] In 2022, the FDA issued more warning letters to CBD companies than ever. To address this, Graham Lipsman, an engineer and eCommerce consultant, developed a tool for cannabis and hemp companies called Simple Certs.  Will it work as a compliance tool? Should it pivot to a marketing tool? We analyze and judge the idea in this episode. 

Pe297 A good Cannabis Business Idea?

Join Dr. Codi Peterson, PharmD, as we dive into the world of hash and the unique terpenes that make it different from cannabis flower. In this episode, Codi we investigate a terpene only found in "Hashishene”, and explore the effects it may have on the user.    We also discuss the challenges of studying terpene effects, as well as the limited availability of hash on the market. Article we discuss - What is Hashishene? Examining the unique chemistry of hashish   

Pe296 Curing for Quality: Why Hash Feels Different than Cannabis Flower

Join Ruth Fisher, PhD, as she navigates us through the process of finding cannabis scientific papers, meta-studies, and patents into your writing. From understanding the pros and cons of meta-studies, and the challenges of finding patents, this episode will help you effectively source, filter and integrate cannabis research.    

Pe295 Citing Science: Guide to Finding Good Cannabis Science

(Consulting Call) Cannabis is a topic long shrouded in mystery, but as research and knowledge advance, so does our understanding of its potential. THCA, a cannabinoid that has been shown to have medicinal benefits, is a prime example of this.    In this episode, we dive into cannabis myths and why certain trends are emerging, not because of the science, but due to State Regulations and being illegal at the Federal Level.   

Pe276 How to Start a Cannabis Brand in 2023

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