Grace in the Grind

P is for Price: Charge What You’re Worth Without Losing Customers


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Are you charging what you’re worth—or are you undervaluing your business out of fear? In this episode of Grace in the Grind, we tackle the “P” in the FRAP Method: Price.

Discover how to set your prices with confidence, avoid the race to the bottom, and attract customers who truly value your work. I’ll share the psychology behind pricing, why low prices hurt your business, and practical strategies like using premium packages and anchoring to communicate your value. Plus, hear how I overcame my own fear of pricing and learned to charge what I’m worth.

If you’re ready to stop apologizing for your prices and start owning your worth, this episode is your guide. Let’s make your business as profitable as it deserves to be!

#GraceInTheGrind #PricingStrategy #ChargeWhatYoureWorth #BusinessGrowth

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Grace in the GrindBy Ryan Smith