Positioning is A term you may not hear often in your industry but is super important, when we talk about putting your self in the right place with the right people this is one of the most important things you can do to build your client list and business with the correct customers for what you are trying to do, let me stress this by saying again…I can help you get clients, there is no doubt about this. But I want to fill your book and days with the clients you will enjoy working with. And when I say working with this to me means that you can help them, you have the knowledge and experience to provide the service they need, you have done your job correctly in preparation of these awesome clients but there are a few more pieces to the puzzle, these are the missing things that no one tells you about. You see in order to make money and live the life you want to, your client MUST be able to pay your asking fee, wow what a crazy theory having clients that will actually pay you and not try to negotiate your price down without even knowing how much you can really help them, or maybe the client stops coming to you before fully paying off their package, the “I forgot my checkbook or wallet excuse. Listen we talked about this in the earlier preview we must know whom your target client is, your niche market. Then we need to put you in the right place with the target niche client that you want to work with.