Brynne Kennedy, founder of Topia, the leader in the emerging category of Global Talent Mobility, discusses her first hand experience in designing a category from initial market insights, to the importance of building and aligning communities to help customers move to the future of work.

- Why categories really matter is that all homo sapiens want to be part of something bigger than themselves.

- Category design, when done well, can create enormous amounts of discretionary effort.

- Why building a category is a team sport.

We wrote even more here: https://notion.vc/resources/why-building-a-category-is-a-multiyear-endeavour/