The ability to empathize with how customers use and experience a product can be a significant competitive advantage and design inspiration. Some of the companies that work best at this are also best at innovation.

P206 Great Products through Empathy

Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use.  The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, interviews with innovation leaders, and late breaking innovation news. Richard has spent most of his career in and around innovation – senior leader at Procter & Gamble and Gallo, professor at Arizona State University, author of six books, and a very successful entrepreneur in innovation and creativity businesses.

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Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use. The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, interviews with innovation leaders, and late breaking innovation news. Richard has spent most of his career in and around innovation – senior leader at Procter & Gamble and Gallo, professor at Arizona State University, author of six books, and a very successful entrepreneur in innovation and creativity businesses.

Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use.  The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, interviews with innovation leaders, and late breaking innovation news. Richard has spent most of his career in and around innovation – senior leader at Procter &amp; Gamble and Gallo, professor at Arizona State University, author of six books, and a very successful entrepreneur in innovation and creativity businesses.

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P206 Great Products through Empathy

P206 Great Products through Empathy