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P2A Success, So What’s Next?
As play-to-airdrop marketing strategies evolve, what lessons are web3 games drawing from previous campaigns?
This week on Press Play, Jiawen N., Ryan Chown, and Stéphane Heip join us to explore the evolution of P2A.
Timestamps:
0:00 Introduction
05:12 What do P2A campaign bring to the web3 space
14:08 Has there been a shift in P2A campaigns?
18:15 Incentivizing people to play during P2A campaigns
26:27: Is P2A an effective UA and retention tool?
50:47 More about Xociety
52:25 More about Cosmik Battle
53:55 More about Gangster Arena
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By GAMES.GG
5
22 ratings
As play-to-airdrop marketing strategies evolve, what lessons are web3 games drawing from previous campaigns?
This week on Press Play, Jiawen N., Ryan Chown, and Stéphane Heip join us to explore the evolution of P2A.
Timestamps:
0:00 Introduction
05:12 What do P2A campaign bring to the web3 space
14:08 Has there been a shift in P2A campaigns?
18:15 Incentivizing people to play during P2A campaigns
26:27: Is P2A an effective UA and retention tool?
50:47 More about Xociety
52:25 More about Cosmik Battle
53:55 More about Gangster Arena