Notion Capital - exceptional founders, extraordinary journeys

P304 - Focus on the problem and the outcome, not the category, Sarika Garg, Tradeshift


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Sarika Garg shares her experiences with Notion on building a dominant industry player, disrupting the procure to pay category.
Highlights:
- Why tech companies must connect their vision with immediate impact
- The role of value ladders
- The importance of selling and delivering on outcomes
- A big fan of Geffrey Moore, Sarika shares her experience of shaping their strategy with his thinking and The Chasm Group
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Notion Capital - exceptional founders, extraordinary journeysBy Notion Capital

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