Build a business to be proud of, with Catherine Birkett, CFO, Gocardless.

The path to achieving a successful exit is to build a business to be proud of, while keeping an eye on the end game.

Highlights:

- Achieving an exit starts with building a business to be proud of

- Think about how the business will endure and scale past the exit or IPO

- Get your house in order and use failed sales attempts to prepare yourselves