This is remarkable, compelling, and powerful research you must read. The category creator is not always the first mover. The long term and short time financial benefits of being a category creator are dramatically greater than I had ever imagined. There are three specific things a category creator needs to do extremely well to be successful. This will help you!

P352 Harvard Business Review Category Creator vs First Mover WOW Advantage

Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use.  The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, interviews with innovation leaders, and late breaking innovation news. Richard has spent most of his career in and around innovation – senior leader at Procter & Gamble and Gallo, professor at Arizona State University, author of six books, and a very successful entrepreneur in innovation and creativity businesses.

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Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use. The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, interviews with innovation leaders, and late breaking innovation news. Richard has spent most of his career in and around innovation – senior leader at Procter & Gamble and Gallo, professor at Arizona State University, author of six books, and a very successful entrepreneur in innovation and creativity businesses.

Proven, Practical, Profitable Innovation FREE PODCASTS provide innovation Best Practices that major national and international companies have paid $250K-$1.4M to access and use.  The subjects covered include innovation fundamentals, innovation process toolkits, real-world innovation case studies, interviews with innovation leaders, and late breaking innovation news. Richard has spent most of his career in and around innovation – senior leader at Procter &amp; Gamble and Gallo, professor at Arizona State University, author of six books, and a very successful entrepreneur in innovation and creativity businesses.

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P352 Harvard Business Review Category Creator vs First Mover WOW Advantage

P352 Harvard Business Review Category Creator vs First Mover WOW Advantage