As an Aspie kid, empathy wasn't something that naturally fell into my wheelhouse growing up, but over the years I've read lots of books, observed lots of people and made lots of mistakes. I am still working on this skill but I know it is possible to develop a sense of empathy with willpower and practice.

In today's show, Media and Marketing maven Michelle Falzon and I dig deep into empathy and how it can be used to connect with people in a business context. Of course, these lessons can be applied regardless of what context you apply them in, but empathy is not often talked about in the marketing space, so I was intrigued by Michelle's take on this.

Show notes:  http://casmccullough.com/p4-empathy-makes-true-connection-possible-feat-michelle-falzon/