Today I'm joined by Pablo A. Ruz Salmones who is the founder of X Eleva Group in Mexico which combines business consulting and tech development. They’ve grown internationally, won lots of awards and are entirely self-funded

We speak about being true to yourself and building something people will fall in love with

Key Learnings:

• Patience is a necessary virtue for an entrepreneur. Build what you truly want to build.
• Doing the right thing will lead to greater long term success
• Be true to yourself and bring your personal self into business
• A successful tech project considers both business objectives and cultural values

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