Good Folks, Doing Good Work

Pace Yourself: Building a Coffee Business with Intention


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Learn more about ⁠Portrait here: https://portrait.coffee/


Follow them here: https://www.instagram.com/portraitcoffee/


In this conversation, with Aaron Fender, the co-founder and CEO of Portrait Coffee and I chatted about his journey through the coffee industry, the kind of community they are trying to build at Portrait, his approach to slow, steady, and strategic work and his approach to leadership.

He shared openly about the challenges he and his co-founders faced during their opening and build out, literally two weeks before the pandemic, how they seek to show up for their buyers utilizing digital hospitality, and just how his approach to pricing has evolved over the last few years.


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for the good of the people — Pomelo


Intro Music: Niña by Mona Wonderlick


Mid Roll Music: by Niña by Mona Wonderlick


Outro Music: Naked by Mona Wonderlick

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Good Folks, Doing Good WorkBy Pomelo Coffee Consulting