Writer/director Phil Wurtzel decided to cross over from docs to features and went to AFM® two years ago to reverse engineer his next project. He followed the Distribution In Reverse steps of talking to sales agents and distributors first to find out which genres were selling the best and which 'names' made all the difference. He then went about packaging his film, with the help of a casting director, for the SAG modified budget.

Two years later, CAWDOR is in the can and Phil sat with us to unpack his process of packaging a low budget feature film.

In this case study Phil discusses: