Wrapping Things Up

Packaging Automation Misconceptions


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In this premiere episode of Wrapping Things Up, host Meredith Denning sits down with Jordan Miller, General Manager of Customer Care at Viking Masek, to clear the air around packaging automation. Whether you're new to the industry or scaling your operations, Jordan shares firsthand insights into the most common misconceptions customers have when entering the world of automated packaging, from tricky product types like cheese and matcha powder to outdated resealable packaging formats.

Together, they explore:

  • Why some businesses fear automation (and how to move past it)
  • What questions to ask before investing in equipment
  • The role of testing and validation in long-term success
  • How customer education and honesty are key to smoother automation projects
  • What’s next for packaging automation, and how to prepare

If you're looking to upgrade your packaging process, or just want to understand what’s possible, this episode will leave you informed, confident, and ready to take the next step.

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Wrapping Things UpBy Viking Masek