<p>I wanted to talk about shelf-life performance, and we did. But Absolut’s Director of Future Packaging veered into marketing and manufacturing — <em>because they’re all connected</em>.</p>

I wanted to talk about shelf-life performance, and we did. But Absolut’s Director of Future Packaging veered into marketing and manufacturing — because they’re all connected.

Packaging Possibilities: Inside Absolut’s Paper Bottle 2.0

PACKAGING POSSIBILITIES is a podcast series that reveals what's new or next for packaging executives and engineers, designers and developers. It's brought to you by the editorial team at PACKAGING DIGEST: Executive Editor Lisa McTigue Pierce and Senior Technical Editor Rick Lingle. In this series, PACKAGING DIGEST editors share insights from thought leaders in packaging. They also analyze vital packaging trends, news, and issues. Please click on the links below for our episodes.

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Packaging Possibilities: Inside Absolut’s Paper Bottle 2.0

Packaging Possibilities: Inside Absolut’s Paper Bottle 2.0