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In a gutsy move, Nestlé totally eliminated plastic packaging from its popular Smarties candies portfolio, more than 400 stock-keeping units. Adjusting production lines to run paper packaging — at the same speeds — was key to the project’s success.
By Informa MarketsIn a gutsy move, Nestlé totally eliminated plastic packaging from its popular Smarties candies portfolio, more than 400 stock-keeping units. Adjusting production lines to run paper packaging — at the same speeds — was key to the project’s success.