Today, we are going to be discussing packaging offers. We think it's something that we all do in business. And equally, we all struggle because there are a lot of things to consider. And you've got to look at it from multiple different viewpoints, not just what's best for your business and what you think is best, but also how people are going to react and ultimately will it make it easier for your customers to buy from you.

Take the well-known takeaway – there's always an upsell – Do you want to go large? It’s how you position things. And it's about what it is you do, how can you package it and present it, how much you're going to charge for it? Who was it for? Who's your ideal customer, and all those things have got to line up? So that they benefit your business. But do they offer value to your potential customer?