<p>In this episode of It’s a Customer's World podcast, Andy Murray is joined by renowned author and shopper marketing thought leader, Paco Underhill. In Paco’s newest book, <em>How We Eat</em>, he explores the transformation of where our food comes from and how we buy it. Paco answers 11 questions, one for each chapter of his book, from @WCB Students completing a senior level marketing course. Paco provides insight on a wide range of topics and leaves the students with advice to help guide their future careers.</p>

In this episode of It’s a Customer's World podcast, Andy Murray is joined by renowned author and shopper marketing thought leader, Paco Underhill. In Paco’s newest book, How We Eat, he explores the transformation of where our food comes from and how we buy it. Paco answers 11 questions, one for each chapter of his book, from @WCB Students completing a senior level marketing course. Paco provides insight on a wide range of topics and leaves the students with advice to help guide their future careers.

Paco Underhill on How We Eat

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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Paco Underhill on How We Eat

Paco Underhill on How We Eat

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