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PacSun’s Richard Cox on Building Community Through Consistent In-Store and Online Experiences
In this episode of The Retail Experience Show, Bobby speaks with Richard Cox, VP of Men’s and Global Partnerships at PacSun, a retail clothing brand. They discuss how PacSun creates consistent experiences across its 300 brick-and-mortar locations, as well as how it converges the online/in-store experience. They also talk about what retail technology they're using, advice for new retailers, and how PacSun is expanding its community through partnerships.
Topics discussed:
- Richard's long-time career with PacSun in both merchandising and overseeing brand partnerships and collaborations.
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By Raydiant.comIn this episode of The Retail Experience Show, Bobby speaks with Richard Cox, VP of Men’s and Global Partnerships at PacSun, a retail clothing brand. They discuss how PacSun creates consistent experiences across its 300 brick-and-mortar locations, as well as how it converges the online/in-store experience. They also talk about what retail technology they're using, advice for new retailers, and how PacSun is expanding its community through partnerships.
Topics discussed:
- Richard's long-time career with PacSun in both merchandising and overseeing brand partnerships and collaborations.