This episode features the brilliant Pádraig Power. Pádraig is the Marketing Manager at refurbed Ireland. Padraig is an experienced marketer who talks about his career to date. Uses his analytical skills to create a detailed approach to organic content. He speaks about his past experience like creating a loan calculator for the credit union which created another type of high-quality traffic to the site. In addition to another source of content for the social accounts. We talk TikTok and his work there. We also discuss his use of looker for conversion and marketing data. Interestingly refurbed Ireland is so environmentally conscious they have added their Co2 tracker per product so they track the environmental impact of each sale. We also discuss how Emplifi is a brilliant social media and customer experience platform, especially for businesses with different social accounts for each country. Allowing the business to understand better what content works for each country. Lastly, we speak about brands that can complement your brand and how important it is to develop strategic partnerships. This is an episode perfect for anyone who is looking to expand their content or organic traffic via content.