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In this episode, Caitlyn and Meredith break down the current state of paid advertising for home improvement contractors and separate myth from reality.

They cover four key platforms—Google Search, Local Service Ads, Meta (Facebook & Instagram), and YouTube—highlighting what’s changed, what still works, and where contractors should focus their budgets in 2026.

Listeners will learn:

•  Why Google Ads are more expensive—but still effective
•  How LSAs have become a top-performing lead source
•  Why retargeting is the most valuable Meta strategy
•  How YouTube can influence homeowners early in the decision process

The episode emphasizes the importance of a coordinated, multi-channel strategy focused on visibility, trust, and consistent follow-up throughout the customer journey.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.