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Ep. 119 - In this episode, Chris is joined by Naira Perez of the Portland Trailblazers. She has over two decades of marketing experience and originally started in direct response advertising, building brands on TV before digital was even a thing. If you've been considering paid ads for your business, you won't want to miss the one thing you absolutely must have in place before you move forward. They also discuss advertising on a shoestring budget, how to determine when to start putting money into it, what you can expect from ads and so much more!