Talk'n Shopify with Zyber - eCommerce

Paid Advertising Trends for 2021 - Talk'n Shopify with Zyber

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 How Important Is Paid Advertising for your eCommerce Store?

This week we had two powerhouse guests from Reload Media join us. Emily Forrest (Head of Business Development) and Amy Scott (Digital Strategy Director) sat down (virtually) with us to talk about what is important when it comes to nailing a digital marketing strategy and meeting your customer where they are at every stage of the buyer’s journey.

This episode is a goodie and as Waldo says at the end “I could talk about this all day with you guys’.

Main topics covered this week were;

  • The importance of meeting your customer where they are
  • Changes to paid advertising and consumers as a result of COVID.
  • Why you should be using paid social media ads to reach your customers
  • PPC advertising trends for 2021
  • The trends for instore vs online shopping and how you can capitalise on the shopper no matter where the transaction takes place.

    • For a link to the 2021 Retail Playbook - https://bit.ly/2021-retail-playbook

    For more information about Reload Media - https://www.reloadmedia.com.au/


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    Talk'n Shopify with Zyber - eCommerceBy Zyber Digital
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