In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/25/26.

Chapters:

• 00:00 Paid Perceptions Podcast Intro
• 00:36 ChatGPT Ads Conversational Format
• 28:22 Google Ads Agentic Ecommerce
• 32:26 Google Ads Product Value Optimization
• 33:14 Google Ads Shopify Native AI Checkout
• 43:32 Google Ads Expands AI Max Reporting
• 48:08 Google Ads Allows Gun Accessories
• 52:40 Google Ads Offline Conversion Updates
• 1:05:30 Google Ads Spend Comparison Report
• 1:10:45 TikTok Rejects Meta's Joint Child Safety Settlement
• 1:23:53 Google Analytics Customizable Dashboards
• 1:30:47 Google Analytics Hostname Allowlist
• 1:38:22 Google Ads LSAs with Larger Images
• 1:39:29 Google Ads "More From" Sitelink
• 1:39:59 Google Ads Expanding Sponsored Places
• 1:40:20 Google Ads Customer Match List Updates
• 1:40:44 Google Ads Descriptions in AI Mode
• 1:41:49 Google Ads AI Generated Ad Summary
• 1:42:31 Google Ads Google Messages Asset
• 1:43:42 Google Merchant Center Videos
• 1:44:08 Google Ads Booking Prices by Device Type
• 1:45:22 Google Ads AI Max Branded Search Controls
• 1:46:16 Microsoft Ads Copilot Audience Generation
• 1:46:36 Microsoft Ads "Top Pick" Shopping Label
• 1:46:52 Microsoft Ads View Counts Shopping Label
• 1:47:38 Microsoft Ads HubSpot Integration
• 1:49:08 Microsoft Ads Shopping Ads in Copilot

Content Sources:

• OpenAI turns ChatGPT ads into conversations - Search Engine Land
• Google expands agentic commerce tools ahead of the holiday shopping rush - Search Engine Land
• Google Ads tests Product Value Optimization for AI bidding - Search Engine Land
• Google opens native AI checkout to eligible Shopify merchants - Search Engine Land
• Google expands AI Brief and adds deeper AI Max reporting - Search Engine Land
• Google Ads to test gun accessory ads on Search in the U.S. - Search Engine Land
• Google Ads lets offline uploads fill gaps in tag-based conversions - Search Engine Land
• Google Ads is showing advertisers how their spending compares with peers - Search Engine Land
• TikTok rejects Meta ads pushing rivals to join child safety settlement - Search Engine Land
• Google Analytics launches customizable Dashboards - Search Engine Land
• Google Analytics adds hostname allowlists to fight spam traffic - Search Engine Land
• Google Tests Local Service Ads With Larger Image & Highlight Box - Search Engine Roundtable
• Google Sponsored Results Sitelinks Tests More From Advertiser Name Title - Search Engine Roundtable
• Google Sponsored Places That Expand On Hover - Search Engine Roundtable
• Google Customer Match Adds IP Address and Timestamp Matching - PPC News Feed
• Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns - PPC News Feed
• Bing “Top Pick” Label on Sponsored Products - PPC News Feed
• “Descriptions for Ads” in Google AI Mode - PPC News Feed
• AI Mode Tests Text Anchor Ads With Descriptions - PPC News Feed
• Bing Tests View Counts in Shopping Tab Results - PPC News Feed
• Microsoft Advertising Integrates with HubSpot for Enhanced CRM - PPC News Feed
• Message Assets Add Google Messages as a New Option - PPC News Feed
• Merchant Center Adds Product-Level Video Uploads - PPC News Feed
• Booking Prices Customized by Device Type in Hotel Ads - PPC News Feed
• Shopping Ads in Bing Copilot - PPC News Feed
• AI Max UI Update Adds Branded Search Control - PPC News Feed

Paid Perceptions Links:

• Company Website - www.paidperceptions.com
• LinkedIn - https://www.linkedin.com/company/paid-perceptions/

In this episode Sam and David cover the 2026 Google Rethink ROI event that was livestreamed on September 17th, 2026.

Hear our thoughts and highlights from the event about the future of lead generation advertising.

Chapters:

• 00:00 Google Rethink ROI Event
• 01:13 New Feature Announcements
• 03:17 Business Agent for Leads
• 13:11 Lead Journey Mapping & Journey Aware Bidding
• 19:44 Lead Intent Scoring
• 22:55 Google's Claims
• 25:35 Massive Advertisers Adapt Slowly
• 33:29 The Importance of Good Data
• 35:30 First-Party Data Challenges
• 43:12 Systematic Issues in Large Orgs
• 47:14 The Overlap Between Brand & Performance
• 52:16 Super-Empowered Consumers
• 54:39 Positives About Google
• 56:50 The Best Ad Platform

Link to Google Stream: https://www.youtube.com/watch?v=xZ5oX9nKztk

Paid Perceptions Links:

• Company Website - www.paidperceptions.com
• LinkedIn - https://www.linkedin.com/company/paid-perceptions/
• YouTube - https://www.youtube.com/@PaidPerceptions

In this episode Sam and David cover the 2026 Google Rethink Retail event that was livestreamed on September 16th, 2026.

Hear our thoughts and highlights from the event about the future of ecommerce advertising.

Chapters:

• 00:00 Google Rethink Retail Event
• 01:47 YouTube vs TikTok for Ecommerce
• 04:37 Advantages of Viewing Ads
• 09:08 Google Merchant Center Conversational Attributes
• 15:11 Google Ads AI Ecommerce Focus
• 22:45 Conflicting Company AI Policies
• 29:16 Most ChatGPT Users Check Google
• 36:05 Reclassifying Consumer Behavior
• 37:43 Merging Brand and Performance
• 43:48 Good SEO is Good GEO
• 49:31 Demand Led Budgets
• 51:46 YouTube Ads Business Agents
• 55:31 UGC vs Celebrity Endorsements

Google Stream Link: https://www.youtube.com/watch?v=OJPyIUL_vbo

Paid Perceptions Links:

• Company Website - www.paidperceptions.com
• LinkedIn - https://www.linkedin.com/company/paid-perceptions/
• YouTube - https://www.youtube.com/@PaidPerceptions

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/11/26.

Chapters:

• 00:00 Introduction to Paid Perceptions Podcast
• 01:33 ChatGPT Ads Expands Globally & Builds Ad Stack
• 24:27 ChatGPT Ads Block Rival AI Tools
• 30:23 ChatGPT Ads Pilot on Amazon DSP
• 35:30 Google Ads Traditional Search in AI Overviews
• 42:23 Google Ads Query Shift Length Study
• 56:06 Google Ads AI Overviews Changing Shopping Behavior
• 1:01:36 Google Ads Promotion Mode
• 1:04:00 Google Data Manager & Meridian MMM Expansion
• 1:10:47 Google Ads Opens Personalized Ads for Alcohol
• 1:30:38 Google Ads Hotel Deal Badge
• 1:31:18 Google Ads Ties Videos to Audiences
• 1:32:03 Google Ads Related Searches
• 1:33:05 Google Ads Loyalty Program Member Segment
• 1:33:41 Google Ads Produce Value Optimization Test
• 1:36:40 Microsoft Ads Bold HTTPS Test
• 1:40:18 Google Ads Collapsable Sitelinks
• 1:42:00 Google Ads Expands Waze Availability
• 1:45:44 Google Ads Budget or Bidding Target Experiments

Content Sources:

• OpenAI expands ChatGPT ads globally and builds out its ad stack - Search Engine Land
• OpenAI reportedly blocks rival AI tools from advertising in ChatGPT - Search Engine Land
• Amazon pilots ChatGPT Ads through its DSP - Search Engine Land
• Google tests traditional Search campaigns in AI Mode - Search Engine Land
• Google Ads data shows query length shift post-AI Mode - Search Engine Land
• AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches - Search Engine Land
• Google Ads Expands Promotion Mode to Daily Budgets - PPC News Feed
• Google expands Data Manager and Meridian measurement tools - Search Engine Land
• Google opens YouTube personalized ads to alcohol advertisers - Search Engine Land
• “Deal” Badge Spotted Live in Google Hotel Ads - PPC News Feed
• Google Ads Displays “Audiences” Tag Under Video Assets - PPC News Feed
• Google Tests “Related Searches Based on Your Browsing” in Paid Results - PPC News Feed
• “Loyalty Program Members” Segment Spotted in Google Ads - PPC News Feed
• Google Ads Tests Product Value Optimization - PPC News Feed
• Bing Tests Bolded HTTPS URLs in Snippets - PPC News Feed
• Google Ads Collapsing Sitelinks That You Can Expand - Search Engine Roundtable
• Google Expands Waze Ads Beyond The United States - Search Engine Roundtable
• Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns - Search Engine Roundtable

Paid Perceptions Links:

• Company Website - www.paidperceptions.com
• LinkedIn - https://www.linkedin.com/company/paid-perceptions/
• YouTube - https://www.youtube.com/@PaidPerceptions

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 9/2/26.

Chapters:

• 00:00 Introduction to Paid Perceptions Podcast
• 00:47 ChatGPT Ads AI Text Customization Option
• 33:31 Google Ads AI Generated Review Snippets
• 42:22 Google Ads Testing Swipeable Product Categories
• 52:23 Google Ads AI Mode Product Carousels and Single Product Highlights
• 1:02:20 Google Ads Expands Lookalikes to Video Campaigns
• 1:07:52 Google Ads Automated Promotion Assets
• 1:13:24 Microsoft Ads New Interface
• 1:20:15 Google Adsense Impression Updates
• 1:25:12 Google Avoids AdX Breakup

Content Sources:

• ChatGPT Ads AI Text Customization Option - Ad Interface
• Google Ads AI-Generated From The Store Rating Reviews Label - Search Engine Roundtable
• Google Ads Tests Swipeable Categories For Sponsored Results Again - Search Engine Roundtable
• Google AI Mode With Inline Shopping Carousel Ads & Single Ad Unit - Search Engine Roundtable
• Lookalike Segments Expand to Video Campaigns - PPC News Feed
• Automated Promotion Assets Launched in Google Ads - PPC News Feed
• Microsoft Advertising rolling out new design for advertiser console - Search Engine Land
• Google AdSense to change how it counts impressions: Begin-to-Render - Search Engine Land
• Google avoids AdX breakup in ad tech antitrust case - Search Engine Land

Paid Perceptions Links:

• Company Website - www.paidperceptions.com
• LinkedIn - https://www.linkedin.com/company/paid-perceptions/
• YouTube - https://www.youtube.com/@PaidPerceptions

Sam & David Links:

• Sam - https://www.linkedin.com/in/samuel-lawrence-cohen/
• David - https://www.linkedin.com/in/daviddasilma/

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/28/26.

Content Sources:

• Google tests channel prioritization controls for Performance Max
• Google expands Demand Gen with messaging ads, travel tools and AI video creation
• Google brings Gemini Omni video creation to Google Ads
• Google expands direct booking for Local Services Ads
• Google Local Services Ads will charge for some missed calls starting Oct. 1
• Google expands Local Services Ads categories ahead of migration
• Google Ads adds reporting for AI-generated product titles
• Google unifies Google tag and Tag Manager, adds no-code event tracking

Chapters:

• 00:00 Introduction to Paid Perceptions Podcast
• 00:20 Google Ads Removes Language Targeting Option
• 06:00 Google Ads PMAX Channels Prioritization
• 31:12 Google Ads Expands Demand Gen Campaign Capabilities
• 37:38 Google Ads Brings Gemini Omni Model into Platform
• 57:11 Google Ads Expands Direct Booking for LSA Campaigns
• 1:09:16 Google Ads Local Service Ads to Charge for Missed Calls
• 1:16:34 Google Ads Expands Local Service Ad Categories
• 1:24:42 Google Ads Report for AI Generated Product Titles
• 1:25:41 Google Unifies Google Tag and Google Tag Manager
• 1:35:12 Paid Perceptions Company Updates

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/21/26.

Content Sources:

• ChatGPT Ads are expanding to 31 European countries
• Google adds new AI Max testing and planning tools
• Google updates Demand Gen view-through conversion optimization
• Google Ads will use generative AI to resize Performance Max video ads
• Google Ads is removing language targeting from Search campaigns
• Google Ads tests Enhanced Matching for Customer Match
• Google Analytics adds custom conversion attribution windows
• Meta AI can now analyze and optimize Meta Ads campaigns
• Microsoft Advertising rolls out AI Max globally for Search campaigns
• Microsoft Advertising removes Max CPC from new standalone bidding campaigns

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/13/26.

Content Sources:

• ChatGPT Ads now has platform targeting and an automated bidding option.
• OpenAI Allows Some Health & Finance Ads In ChatGPT
• ChatGPT ads appear on 26% of commercial prompts - Study
• Yelp brings restaurant reservations and waitlists to ChatGPT
• Google to migrate Travel campaigns to Search campaigns for Travel
• Google tests advertiser list above mobile Search ads
• Google adds Local customer optimization to Performance Max
• Google updates Merchant Center with cross-platform reporting
• Google brings new AI agent capabilities to Ads and Analytics

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 8/7/26.

Content Sources:

• BMW owners furious after Spider-Man movie ad appears on dashboard screens
• ChatGPT Ads Updates: Product Update Email Google to auto-upgrade automatically created assets to AI Max
• Microsoft Advertising adds excluded content terms for Audience Ads
• Google tests clickable hyperlinks in Search ad descriptions

In this episode Sam Cohen & David Dasilma discuss paid media news and trends for the week of 7/31/26.

Content Sources:
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools: https://searchengineland.com/chatgpt-ads-adds-conversion-bidding-geo-exclusions-and-bulk-campaign-tools-483511
OpenAI appears to be building chatbot-native ads that launch AI agents: https://searchengineland.com/openai-appears-to-be-building-chatbot-native-ads-that-launch-ai-agents-484107
Local Services Ads come to Google Ads via Performance Max: https://searchengineland.com/local-services-ads-come-to-google-ads-via-performance-max-482692
Google tests AI-generated descriptions in Shopping ads: https://searchengineland.com/google-tests-ai-generated-descriptions-in-shopping-ads-484016
Household income exclusions spotted in Performance Max campaigns: https://searchengineland.com/household-income-exclusions-spotted-in-performance-max-campaigns-483494
AI Max spotted in Google Standard Shopping campaigns: https://searchengineland.com/ai-max-spotted-in-google-standard-shopping-campaigns-483311
Google brings business data feeds to Demand Gen campaigns: https://searchengineland.com/google-brings-business-data-feeds-to-demand-gen-campaigns-482612
Google Ads rolls out video campaign groups globally: https://searchengineland.com/google-ads-rolls-out-video-campaign-groups-globally-483180
Google begins rolling out in-account certification applications: https://searchengineland.com/google-begins-rolling-out-in-account-certification-applications-483588
Meta Business Agents are here. Marketers should pay attention: https://searchengineland.com/meta-business-agent-marketers-pay-attention-482561
ChatGPT gains access to Yelp reviews, ratings, and photos: https://searchengineland.com/openai-yelp-deal-483326