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Paid Search for Startups with Steffen Horst CEO & Co-Founder | Symphonic Digital
On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital.
Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world.
On the episode we cover a range of topics including:
* Brand bidding* competitor bidding* keyword funnels* why you should not optimise ad groups early on* don’t have 10-15 keywords in an adgroup* Keyword match types (learn more here)* quality score (1-10) definition* in-market audiences
…. and because you obviously love podcasts, you can check out the Symphonic Digita podcast here.
Automatic Transcript here
Paid Search for Startups with Steffen Horst Steffen Horst CEO & Co-Founder | Symphonic Digital 00:00:00 – 00:05:01 Thirty seven percent of all money spent on digital advertising is through Google. That’s over one hundred billion dollars a year spent globally through the Google platform as you can say Google’s not a platform or a channel that you can afford to ignore with your business. But more importantly, there’s no barrier to entry to advertise on Google. So any business regardless of how small will hound you can open an account and be appetizing on the world’s biggest advertising platform within minutes. I’m Jerry Doyle. And this is the practical podcast where I bring marketing experts around the world to you to help you drop your marketing Deva’s forward. Let’s get this show. So welcome to this week’s episode where again you being Tyler focused on paid search. And when we talk about hide such a postman talking about Google and Atwood’s because Google pretty much owns this market. And to help us get through this very important part of the moxie makes we had joined by Stephan host who is the CEO and co founder of symphonic digital and a longtime friend of mine says Stephan, welcome to my podcast. Thanks for having me, really quick background Stephan. And I worked together in London with an agency reprise media. I hide thing. How long ago that is now, but it was a robbery, and when he had some absolutely brilliant times and we worked on a number of quite high profile pitches together. And I still have a very clear memory of looking across the reprise meteorology office, when’s deafen the phone call from Coca Cola saying whether we’d want to pitch or not. And I what she’s feisty tender with two big thumbs up to signal that we’d actually. Wonder if the code and it led that and nut that’s itchy my memory. That’s what I think of when I imagine you. It’s you on the fine with your thumbs up like Aw with one this. We couldn’t believe it. So that’s that’s out his ACA. So whenever you see a Coca Cola cutoff sparks memory. I just I just have a mind’s eye of your face grinning across that long. That was a special moment many long nights laying out PowerPoint slides and the voter table. That’s good times. Good experiences. And what’s great for everyone? Let’s use the show is you could NAS for someone who’s got more experienced white around the world on huge brands in paid search, which is great because it means that experience is gonna come to you through these podcasts when we start talking about how we can possibly compete against these big brands, and that’s where I want to get started. When I think about hide such a with come from wicked agencies with hundreds of dedi...
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By Gerard Doyle
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On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital.
Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world.
On the episode we cover a range of topics including:
* Brand bidding* competitor bidding* keyword funnels* why you should not optimise ad groups early on* don’t have 10-15 keywords in an adgroup* Keyword match types (learn more here)* quality score (1-10) definition* in-market audiences
…. and because you obviously love podcasts, you can check out the Symphonic Digita podcast here.
Automatic Transcript here
Paid Search for Startups with Steffen Horst Steffen Horst CEO & Co-Founder | Symphonic Digital 00:00:00 – 00:05:01 Thirty seven percent of all money spent on digital advertising is through Google. That’s over one hundred billion dollars a year spent globally through the Google platform as you can say Google’s not a platform or a channel that you can afford to ignore with your business. But more importantly, there’s no barrier to entry to advertise on Google. So any business regardless of how small will hound you can open an account and be appetizing on the world’s biggest advertising platform within minutes. I’m Jerry Doyle. And this is the practical podcast where I bring marketing experts around the world to you to help you drop your marketing Deva’s forward. Let’s get this show. So welcome to this week’s episode where again you being Tyler focused on paid search. And when we talk about hide such a postman talking about Google and Atwood’s because Google pretty much owns this market. And to help us get through this very important part of the moxie makes we had joined by Stephan host who is the CEO and co founder of symphonic digital and a longtime friend of mine says Stephan, welcome to my podcast. Thanks for having me, really quick background Stephan. And I worked together in London with an agency reprise media. I hide thing. How long ago that is now, but it was a robbery, and when he had some absolutely brilliant times and we worked on a number of quite high profile pitches together. And I still have a very clear memory of looking across the reprise meteorology office, when’s deafen the phone call from Coca Cola saying whether we’d want to pitch or not. And I what she’s feisty tender with two big thumbs up to signal that we’d actually. Wonder if the code and it led that and nut that’s itchy my memory. That’s what I think of when I imagine you. It’s you on the fine with your thumbs up like Aw with one this. We couldn’t believe it. So that’s that’s out his ACA. So whenever you see a Coca Cola cutoff sparks memory. I just I just have a mind’s eye of your face grinning across that long. That was a special moment many long nights laying out PowerPoint slides and the voter table. That’s good times. Good experiences. And what’s great for everyone? Let’s use the show is you could NAS for someone who’s got more experienced white around the world on huge brands in paid search, which is great because it means that experience is gonna come to you through these podcasts when we start talking about how we can possibly compete against these big brands, and that’s where I want to get started. When I think about hide such a with come from wicked agencies with hundreds of dedi...