Paid Traffic Lab

Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.

Highlights

• Getting hacked
• What to do if you get hacked
• Facebook taking action
• Realizing how you got hacked
• What you can do to prevent this scenario
• Changing your password periodically

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
• Facebook Help Center - https://business.facebook.com/business/help/
  
  

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Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.

Highlights

• Why you shouldn’t give up right now and why things are great right now
• All working from home
• Getting traffic to your website
• Types of marketing activities
• It all depends on the audience
• Increasing your conversion rates

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

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Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.

Highlights

• All about TikTok
• Running Ads in TikTok
• Start running ads in this platform
• What are the ad types
• Categories at TikTok
• Optimization and split test for TikTok 

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
• TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program
  
  

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Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.

Highlights

• Paying ads
• Growing your business
• Retargeting audiences
• Running ads 
• Understanding your metrics
• Using multiple ads platforms

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

Review, Subscribe and Share

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Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.

Highlights

• How you might be hurting yourself
• Videos ads
• Instagram and Instagram Stories
• Looking at stats
• People reached with Instagram
• Starting a new campaign
• Facebook stories and Instagram stories

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

Review, Subscribe and Share

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Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.

Highlights

• CBO vs. Non-CBO
• Running CBO
• Campaign Budget Optimization
• Running small campaigns
• Not using CBO
• Benefits of the CBO
• Improving campaigns

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

Review, Subscribe and Share

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Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.

Highlights

• Understanding your analytics
• Making reports
• Google and Facebook Ads
• How to scale

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

Review, Subscribe and Share

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Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.

Highlights

• Facebook click to call
• Google ad credit
• Running Facebook ads
• Purchasing products online
• Purchasing things to solve a problem
• Google ads functionality
• Running ads

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

Review, Subscribe and Share

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Kevin and Spencer explore the click to call options in Google and Facebook Ads. 

• Running Google ads for local businesses
• Showing your phone number in the ad
• Costs per click and conversions
• Transforming businesses
• The call option 
• Looking at the analytics of your business
• The benefits of Google ads vs. Facebook ads
• Tools for businesses

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw - https://podkick.com/
  
  

Review, Subscribe and Share

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Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.

Highlights

• Understanding your customer
• Getting access to Facebook page
• Using tools to get data
• Increasing lifetime value 
• Traffic volume
• Understanding your audience better
• Having a connection with our content

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
• Spencer Shaw https://podkick.com/
  
  

Review, Subscribe and Share

If you like what you hear please leave a review by clicking here

Make sure you’re subscribed to the podcast so you get the latest episodes.

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• Follow on Spotify
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• Subscribe with RSS