The Hard Part with Evan McCann

Paige Cey from Benny

Listen Later

Paige Cey is the Co-Founder and Co-CEO of Benny.


Benny is a new take on energy drinks.


Takeaways

  • The idea for Benny emerged from a shared love for adaptogens.
  • The adaptogen trend and tailwind.
  • Where the name Benny came from.
  • The brand targets a millennial and Gen Z audience.
  • In-person events.
  • Building community for Benny.
  • Social media strategy.
  • Wholesale distribution.
  • Flavor decisions.
  • Relationships with co-packers.
  • US expansion plans.
  • Co-founder relationships.
  • Thoughts on pricing.
  • Hints at future products.


    • Chapters

    00:00 The Genesis of Benny: A Startup Journey

    02:54 Crafting the Product: From Idea to Reality

    06:11 Branding and Community: Building Friends with Benny

    09:06 Navigating Production: The Co-Packer Experience

    12:06 Marketing Strategies: In-Person Events and Community Engagement

    15:11 Wholesale vs. E-Commerce: Balancing Distribution Channels

    18:10 Flavor Decisions: Crafting Unique Taste Experiences

    20:46 Customer Relationships: Engaging with Benny Drinkers

    24:19 Innovative Beverage Launch and Consumer Engagement

    26:46 Understanding Adaptogens and Their Benefits

    30:04 Social Media Strategy and Community Building

    32:12 The Importance of Authenticity in Brand Storytelling

    36:09 Plans for U.S. Expansion

    39:16 Co-Founder Dynamics and Relationship Building

    41:42 Personal and Professional Growth

    44:07 Mindset and Resilience in Entrepreneurship


    Keywords

    Benny, startup, adaptogens, yerba mate, branding, community, e-commerce, wholesale, flavors, marketing, Beverage industry, energy drinks, pricing strategy, adaptogens, retail strategy, social media marketing, community building, U.S. expansion, funding, co-founder relationships, entrepreneurship

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Hard Part with Evan McCannBy Evan McCann