If you’ve been following along with the writings and audio recordings on this (mostly) august media platform, you know all about the still-growing popularity of igaming within the world of gambling.

So, when sports media industry confreres Steve McAllister and Jason Sukrahj reconnected on the latest episode of the Gaming News Canada Show presented by GBG Plc, there was some talk about the current state of media, sporting style. But the conversation eventually shifted to SportsGrid shifting more than a middling amount of attention to online casino and other games. That was punctuated in the final quarter of 2024 when the U.S.-based multimedia content and technology company brought into the fold casino content personality Brian Christopher – who along with his life and BC Ventures partner Marco Bianchi were our guests on the podcast during last summer’s Canadian Gaming Summit – and golf and social media celebutante Paige Spirnac.

Sukrahj, the general manager, audience and Canada at SportGrid and sports industry veteran, gave us the goods on the company’s investment in Christopher and Spirnac, whose Gimme Props show will launch next month during Super Bowl week. 

And, of course, the chat included a look at the ever-changing attempts to integrate sports betting content into traditional sports media networks and programming, and the growth of SportsGrid in the streaming universe.

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