Clean Beauty Asia

Pain Points Solved with Data Analytics

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German Torrado is the managing director of Genetisis E-commerce which focuses on supporting International brands by using their unique data analytics model. Genetisis use multiple sources of data to help shape the strategies for E-commerce operations and Digital Marketing activities in China in real time.

Thank you so much German for sharing your knowledge here at Clean Beauty Asia.

QUESTIONS

  1. What led you to set up Genetisis’ data analytics model? What pain points are you solving for brands?
  2. Can you tell us a little bit about how it works and specifically each dashboard and how brands you work with have used them? (ideally examples from Beauty)
  3. At what stage do you think brands are ready for this type of data solution? Should they look at this prior to market entry? Do they need to be of a certain size?
  4. What are the challenges with this model? Are there platforms you can’t access?

    5. Is data informing your market decisions in China?

    Gone are the days of investing and easily getting a great return. Now everything a brand does needs to be optimized.

    Data is a crucial part of this process. Many people tell me access to reliable data in China is very difficult. This is only part of the issue.

    In this episode, I talk to German Torrado from Genetisis which is a data analytics model that aims to help brands optimize their plans and investments in China.


    What pain points is it solving:

    ...more
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    Clean Beauty AsiaBy Allie Rooke