In this episode, Jeffrey Petersen shares lessons from nearly four decades in physical therapy, exploring the physical, emotional, and neurological dimensions of pain and advocating for whole-person care. He discusses growing a high-touch healthcare business, the importance of empathy and process in patient outcomes, and insights from his work on an upcoming book focused on understanding pain and purpose in healing.

Chapters:
00:00 Introduction to Whole Person Care
03:02 The Evolution of Physical Therapy
05:47 Understanding Pain and Patient Care
08:46 The Emotional Experience of Pain
12:04 Pain as Information: A Neurological Perspective
15:03 The Role of Awareness in Pain Management
17:59 The Connection Between Emotional and Physical Pain
20:52 The Journey of Writing a Book on Pain
28:43 Finding Purpose in Suffering
31:05 The Role of Pain in Personal Growth
33:17 Expanding a Business: Challenges and Lessons
36:23 The Importance of Process in Business
40:10 Navigating Complexities in Patient Care
46:03 Marketing Strategies for Growth

Guest Information:

• Guest's Name: Jeffrey Petersen
• Guest's Title/Position:  Founder and CEO
• Guest's Linkedin: https://www.linkedin.com/in/jeffrey-petersen-pt-9b467558/
• Company / Affiliation: Petersen Physical Therapy https://petersenpt.com/
• Guest's Bio: Jeffrey Petersen is the CEO and Founder of Petersen Physical Therapy, launched with a mission to help as many people as possible move better and live healthier lives. With nearly four decades of experience, Jeff is deeply committed to clinical excellence and to building a welcoming, patient-centered environment that meets people exactly where they are and helps them move forward. He brings a rare blend of hands-on clinical insight, long-term leadership, and a genuine passion for helping patients recover, rehabilitate, and thrive.

Takeaways:

• Physical therapy has evolved significantly over the decades.
• Pain is often the primary reason people seek therapy.
• The emotional experience of pain is crucial to understanding it.
• Intensity of pain does not always correlate with severity of injury.
• Pain serves as information rather than just a warning signal.
• Awareness of one's body can aid in pain management.
• Shame can hinder the learning process in pain management.
• The connection between emotional and physical pain is profound.
• The journey of writing a book can help consolidate knowledge.
• Understanding pain can lead to better patient outcomes. 
• Finding purpose in suffering can help endure pain.
• Pain provides contrast that enhances appreciation for well-being.
• Building a supportive culture is essential for business growth.
• Engaging in the process is more important than focusing solely on outcomes.
• Effective marketing stems from treating patients well and fostering referrals.
• Navigating patient care requires balancing multiple stakeholders' needs.
• Empathy is crucial in patient relationships and care.
• The importance of documenting processes for business efficiency.
• AI can assist in organizing business processes and enhancing patient care.
• Long-term relationships with patients are built on trust and effective communication.

The Healthy Enterprise Podcast is produced by Bullzeye Global Growth Partners  https://bullzeyeglobal.com/